A new retail highlight is on the horizon for Miri, as the city prepares to welcome its first KKV store at Bintang Megamall. The bright yellow storefront, recently spotted during renovations, has already drawn the attention of shoppers and stirred excitement across the community.
KKV, short for KuoKuoWu, is a rapidly growing lifestyle retail brand founded in China in 2019. Since its debut, it has expanded across Asia, including multiple outlets in Malaysia. Known for its “affordable yet aesthetic” concept, KKV offers a wide variety of products ranging from skincare, cosmetics, and personal care items to home goods, snacks, accessories, gifts, and everyday essentials.
The brand’s appeal lies in its vibrant store layouts, minimalist product design, and trend-forward selection that resonates with younger shoppers, particularly Gen Z and millennials. KKV stores are often designed as experience-driven spaces that encourage browsing, discovery, and impulse buys—all while staying budget-friendly.
With its upcoming launch in Miri, KKV is expected to become a go-to destination for those seeking stylish, practical, and fun lifestyle products. The store is still under renovation, but anticipation is already high as residents look forward to exploring what the brand has to offer.
An official opening date has yet to be announced, but Bintang Megamall is soon set to become home to one of the city’s most talked-about new shopping spots.
